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The acquisition is also expected to boost Take-Two Interactive's developer presence in India. In May last year, Take-Two Interactive had announced plans to release about 62 games by March 2024, which the company said was the strongest developer pipeline in its history. Take-Two Interactive's roster of games franchises include Red Dead Redemption, BioShock, NBA 2K, Mafia, Civilization and Midnight Club, besides Grand Theft Auto. Once the deal closes, the company predicts mobile to comprise over 50% of its net bookings in FY2023, up from an estimated 12% in FY2022.Īpart from FarmVille, Zynga's portfolio includes Words With Friends, High Heels!, Zynga Poker, CSR Racing, Empires & Puzzles, Golf Rival, Harry Potter: Puzzles & Spells, Toon Blast, and Toy Blast, among others. There is also an opportunity to enhance existing titles with cross-platform experiences and cross-promote content to a broader audience.
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Take-Two Interactive plans to leverage Zynga's mobile gaming expertise to bring several of its console and PC game franchises to the mobile platform, which Zelnick said is currently the fastest growing segment of the interactive entertainment industry. Read: 2021 was the year people in India started spending money on mobile games After the deal is completed, the combined Zynga and Take-Two Mobile games business will operate under the Zynga brand as its own label within the company, led by Zynga's current CEO Frank Gibeau and its president of publishing, Bernard Kim. The deal is expected to create a global gaming powerhouse with a diverse portfolio spanning consoles, personal computers and mobile devices. Take-Two Interactive had on January 10 announced plans to acquire Farmville developer Zynga in a cash-and-stock deal worth $12.7 billion, making it the largest acquisition in the video game industry, surpassing Microsoft Corporation's acquisition of ZeniMax Media in September 2020 and Tencent's purchase of Supercell in 2016.
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